The Resource Foundation Appoints Matias Perel to Board of Directors

New York, NY – March 24, 2026 – The Resource Foundation (TRF), a U.S.-based nonprofit dedicated to expanding opportunity across Latin America and the Caribbean, today announced the appointment of Matias Perel to its Board of Directors.

Perel is a transformational executive in AI-driven marketing, data intelligence, and business growth. At Zeta Global, he leads the U.S. Hispanic Business within the Multicultural division and oversees the Latin America business, advancing AI-powered marketing solutions that effectively engage diverse audiences. Previously, Perel founded and scaled multiple companies, including Latin3, a pioneering digital marketing agency that evolved into a full-service, performance-driven business integrating online and offline strategies. Through his work, he has led marketing initiatives for global companies such as Google, Dell, PepsiCo, Visa, Cisco Systems, and SAP.

“I’ve spent my career focused on how data and technology can drive meaningful growth and connection,” said Perel. “I’m honored to join The Resource Foundation’s Board and support its mission to expand opportunity across Latin America and the Caribbean.”

“The Resource Foundation is thrilled to welcome industry executive and leader Matias Perel to our board. His deep connections in the business and philanthropy world in the U.S. and Latin America make him an excellent addition to our esteemed board,” said Pedro Lichtinger, Board Chair of The Resource Foundation.

Perel completed the Owner/President Management (OPM) program at Harvard Business School and holds a degree from Boston University.

About The Resource Foundation
The Resource Foundation (TRF) connects U.S. funders with trusted nonprofit organizations across Latin America and the Caribbean, simplifying cross-border giving. Through its fiscal sponsorship model, The Resource Foundation provides a direct pathway for donors to drive impact in the region while enabling local organizations to expand their funding opportunities and access the U.S. philanthropic market.