Turn an everyday produce purchase into support for a child’s first 1,000 days.

Hola! is a purpose-driven campaign created by AgroPrime Produce, a company that sources and delivers fresh produce from Latin America to international markets.

By adding an interactive QR-code sticker alongside existing produce brands, Hola! connects growers, importers, distributors, retailers, and consumers with efforts to fight early childhood malnutrition.

WHY IT MATTERS

Hola! focuses on nutrition during the first 1,000 days of a child’s development, a critical period for giving children a healthier start.

The campaign turns a familiar action, buying fresh produce, into an opportunity to learn, share, and support locally led organizations working with children and families across Latin America.

HOW HOLA! WORKS

1. Consumers find the Hola! sticker on participating fresh produce and scan its QR code.

2. The QR code connects them with digital stories about the product’s origin and the campaign’s social impact.

3. Consumers share their experience on social media. Each validated post activates a donation funded by participating supply-chain partners. Consumers can also make a voluntary contribution through the microsite.

WHAT YOUR CONTRIBUTION SUPPORTS

Contributions from produce-industry partners and consumers support verified grassroots organizations working to fight early childhood malnutrition, with a focus on interventions during the first 1,000 days.

In partnership with The Resource Foundation, donated funds are transparently managed, tracked, and directed to vetted nonprofit organizations in Latin America.

Your contribution helps Hola! transform consumer participation and produce-industry collaboration into meaningful support for children and families.one scan, one share, and one fresh start at a time.

All contributions are tax-deductible in the U.S.