With the belief that civil society has a responsibility to Brazil’s children and adolescents, a group of entrepreneurs in the toy industry met in the late 80s to discuss the concept of socially responsible companies.
As a result, in 1989, the Brazilian Association of Toy Manufacturers (Abrinq) created the Directorate of Child Rights, which became the foundation for the future Fundação Abrinq pelos Direitos da Criança e do Adolescente (Abrinq Foundation for the Rights of Children and Adolescents). Officially founded in 1990, Fundação Abrinq operates as a non-profit organization whose mission is to promote human rights and the exercise of citizenship of children and adolescents.
Abrinq Foundation programs revolve around 3 focus areas: education, health, and protection of children’s rights.
Despite the well-being of children in Brazil improving significantly over the years, there is still a lot of work to do. 121 children between 0 and 5 years die every day from preventable causes (MS/SVS/CGIAE/SIM), 8.3% of children are engaged in child labor, and 73.8% of boys and 79.6% of girls attend secondary school, a huge drop from the primary school enrollment rate.
As an effective and established foundation that has been working to resolve these issues for almost 30 years, Abrinq F. is able to impact children in Brazil through a diverse programmatic agenda. Projects range from an intersectional approach to decreasing infant mortality through training health professionals and engaging local officials to the publication of engaging ad campaigns to raise awareness about the reality and severity of child labor.
One of Abrinq’s longest running and most successful projects is the Nossas Crianças, meaning Our Children Program; the program gives individuals and corporations the opportunity to support a network of 200 organizations that are directly serving children in Brazil. Organizations that are a part of the Nossas Crianças Network have the opportunity to have their projects funded through Abrinq and also receive training and technical support. In 2015, the Nossas Crianças program directly benefitted 6,058 children.
Below is a series of videos highlighting some of the organizations in the Nossas Crianças network.
To learn more about Abrinq Foundation and how you can support its work, please call TRF at 212-675-6170. Donations may be made to this fund through TRF by clicking here.